Welcome to the future of retail - Connected Digital Showroom - Connected Digital Showroom

Connected Digital Showroom

The Connected Digital Showroom describes the sales floor of the future. It takes visitors on an interactive journey through the product and brand worlds. They experience their dream car and regional offers in all facets: from virtual reality to multimedia price labellers, experience tables and interactive display windows to presentations on large touchwalls.

Virtual reality configuration

Virtual reality, or VR for short, makes products emotionally tangible. VR glasses turn the showroom into the driver's seat of the dream car. In the interactive virtual environment, the features and options are presented realistically. This innovative way of perceiving products immerses enthusiastic visitors in a whole new world.

  • Visitors are enabled to configure their dream car virtually down to the smallest detail
  • Vehicles can be experienced interactively and from all perspectives
  • Realistic product experience convinces, helps with variant selection and creates emotional loyalty

Multimedia price labeler

Innovative, multimedia, networked: The multimedia price labeler presents itself as a new communication channel for product and price information. It provides an attractive, interactive model presentation and replaces price sheets and catalogs in paper form. Intuitively controllable, the multimedia price labeler allows further model and equipment options to be called up independently without a salesperson, or to be explained and presented during the sales process.

  • Multimedia content is presented visually in an eye-catching way
  • Complex topics (e.g. assistance systems) are explained clearly using media
  • User-friendly operation offers almost all possibilities of an online configurator

Experience table

Find out more about dealer offers, brands and products in all their details: A memorable information experience with entertainment value is offered by the so-called Experience Table. On this innovative platform, an interactive table with displays, processes or products can be illustrated and presented via touchscreen.

  • Visualizes the dealer, brand and product world in multimedia form
  • Makes information and products a playful experience
  • Possibility of independent as well as active information search by the visitors

Interactive display window

Image films, changing applications, or a store locator: on touch-optimised, large-screen monitors or as projections, the interactive shop window attracts the interest of passers-by.

  • Get the attention of passers-by, even outside opening hours
  • The possibility of interaction reduces the distance between store and passers-by, invites and increases traffic in the showroom
  • Current topics (e.g. special conditions) can be communicated quickly and effectively

Touch walls and digital shops

This innovative way of addressing generates high attention and attraction. News and messages are presented on large touchscreens as a digital wall newspaper, visualising the world of dealers, brands and products, allowing viewers to be immersed.

  • Content becomes more attention-grabbing and attractive through dynamic presentation
  • Viewers are interactively engaged through touch screens
  • Independent information gathering supports the purchase decision

Digital signage

The presentation of individual dealer, brand and product experiences on various info screens combined with special offers give the showroom a signature that informs, involves and excites viewers.

  • Individual content is played out automatically or at the push of a button
  • Current topics and news arouse interest and invite passers-by to linger
  • The multimedia visualisation of versatile contents provides variety in information retrieval

Software Service Platform (SSP)

The software service platform (SSP) is the heart of the connected digital showroom. The decentralised and mobile controllable unit connects all devices in the showroom of one or more locations. Content management is fed with multimedia content via system interfaces, played out and automatically supplied with updates.

  • Devices connected to the SSP are integrated into the existing infrastructure of the car dealership.
  • Automatic integration, updating, and playback of content on linked devices
  • Easy and fast admin and operation keeps it flexible and up-to-date

Connected digital showroom in action

Concept house

The concept house represents a trend-setting digital retail format. It networks digital devices in the showroom, enables simple content management and intensifies customer loyalty through personalizable content.

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One-Backbone: The end of the isolated solution

The Vision Store Concept with "One Backbone" enables the integration of manufacturers, stores and retailers in one system. A wide variety of interfaces and databases can be connected to this system in order to supply different digital touchpoints with content.

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“Volkswagen City” Store

Behind the doors of "Volkswagen City by Petschallies", visitors are treated to a thrilling excursion into the new world of car retailing. Interactive, multimedia and networked - the Connected Digital Showroom from Volkswagen.

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Vitra Urban Living

Vitra presented innovative retail concepts at the EuroShop trade fair, including the pioneering "Artemis Automotive" City Store. The central focus of this connected digital showroom: the in-store experience.

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The future makers

Consileon Business Consultancy
We accompany your projects from strategy to implementation and rollout. Our specialties are agile management, process consulting, rollout, CRM and VR.
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